Why cyber attacks are rarely a one-off
Modern cyber attacks are rarely isolated incidents. More often, they form part of sustained campaigns conducted by persistent threat actors. Once attackers successfully compromise an environment, they frequently return, either because they still have access or because the weaknesses that enabled the breach remain exploitable. Like any criminals, they tend to favour the path of least resistance. If an organisation’s defences appear weak or poorly monitored, it becomes a more attractive target than one with stronger security controls and visible detection capabilities.